Protected by New Zealand's top insurers guided by advisers who work for you.
A human approach to insurance. Willi and Sol compare New Zealand's top insurers and find the cover that fits your life and budget.
Hand-picked by LifeCovered: New Zealand's leading insurers
Meet your advisers
Good advice starts with a conversation
Real people, in your corner from the first chat to claim time. Pick the adviser you'd like to talk to.
Willi Olsen
FSP524986
Founder & Financial Adviser · Hamilton
Willi started his career in banking and insurance in Scandinavia and founded LifeCovered in 2018, after his own family was caught without protection when it mattered most. Fifteen-plus years on, he helps doctors, business owners, self-employed professionals and families build plans that hold up when life doesn't go to plan.
Sol Brown
FSP1009612
Financial Adviser · Wellington
Sol spent years in community outreach talking with thousands of Kiwis about their financial lives, then retrained as an adviser to become the one he kept wishing existed. He works with professionals and families across New Zealand by video or phone.
How we think about money
Every solid plan is built in layers.
Protect what you have, grow what you're building, and decide where it all goes. One adviser, one coordinated plan, in the order that keeps each layer standing on the one beneath it.
Layer 1 · The foundation
Wealth Protection
“If your income stopped tomorrow, how long would your plans keep going?”
Everything you are building rests on your ability to earn. This layer makes sure an illness, an injury or a death in the family never takes the whole plan down with it.
- Life cover
- Health insurance
- Trauma cover
- Income & mortgage protection
- Business risk cover
Live quotes from NZ insurers in about two minutes.
Real clients, real stories.
Willi and Sol help New Zealanders protect what matters, with advice that costs you nothing. Here is how clients describe working with us.
4.9 / 5
from 42 Google reviews
LifeCovered on Google
“I had a great experience working with Sol Brown to get my Life Insurance in place. He was professional, friendly, and took the time to understand my needs before recommending the best insurance options.”
Rikus Oosthuizen
Google review
“I highly recommend Willi's service to anyone who needs help with Life insurance or clarification about life insurance they have.”
Mark Stone
Google review
“Chatted with Willi about group health insurance for small businesses to help keep staff motivated. He's a life insurance broker based in Hamilton, and I highly recommend him.”
Bradley
Google review
“Sol helped me restructure my insurances to suit me a lot better at a more affordable price than what I had.”
Krsinich Frances
Google review
“When I decided to review my life cover, I spoke with a few different people, but Sol Brown at LifeCovered truly stood out. He was brilliant at providing all the information I needed and expertly guided me to a better, more suitable plan. I highly recommend his service and LifeCovered.”
Lahiru
Google review
“Willi was extremely helpful with an old claim I had. His communication, patience and knowledge were invaluable, and the end result was excellent. I 100% recommend getting in touch with Willi to help you with any insurance claim.”
Jamie McCormack
Google review
What to expect
We make the process easy
Three conversations with Willi or Sol, and the advice costs you nothing.
- 1
Step 01
Discover
A conversation about what you want insurance to do for you, so you have peace of mind today and tomorrow.
A relaxed chat, phone or video
- 2
Step 02
Design
Together we explore insurance options that fit you and your budget.
Compared across NZ’s leading insurers
- 3
Step 03
Deliver
Once a plan is chosen, we activate it and schedule annual reviews to keep it on track.
Annual reviews included
Willi & Sol
Free, and it starts with a chat.
Insurance Claims Paid
The numbers speak for themselves. Here are some of the most recent claims.
Income Protection Claim
$0
per month
Carpenter
Income Protection Claim
$0
per month
Government Advisor
Health Insurance, Back Surgery
$0
hospital bill paid
Investment Advisor
Trauma Insurance Claim
$0
one-off tax-free payment
Teacher
Life Insurance Claim
$0
one-off tax-free payment
Business Owner
Health Insurance, Back Surgery
$0
hospital bill paid
Retired Teacher
Frequently Asked Questions
Everything you need to know about LifeCovered
How does LifeCovered make money?
We're paid by the insurance companies, not by you. When you take out a policy through us, the insurer pays us a commission. This commission is already built into the price of every insurance policy, whether you go directly to the insurer or through us.
Do I have to pay to use LifeCovered?
No. Our service is free for you to use. We help you compare and choose the best insurance cover without charging you a cent.
Does that mean it costs more to use LifeCovered?
Not at all. You'll pay the same price whether you go to the insurer directly or let us help you. Because we compare multiple insurers, we're often able to help you find better value for your needs.
Can I trust your advice if you're paid by insurers?
Absolutely. We are completely unbiased in our recommendations. We only work with a carefully selected group of New Zealand's top insurers, and our advice is always based on what's best for you, not what pays us more.
Ready to talk?
There are no extra charges beyond the cost of your insurance to work with us. Let's find the right insurance for you and your budget.