The cost of the wrong fund

Today10yr20yr30yrAt 65$173kTHE GAP$736kRIGHT FUND$563kDEFAULT
Right fund for youDefault fund

$102,000

The average difference we’ve seen between a default fund and the right fund, across real LifeCovered clients.

Illustration: $75,000 salary, age 30 to 65, 4% + 3.5% employer contributions, conservative vs growth fund after PIE tax. Past performance is not a guarantee of future returns; individual results will vary.

KiwiSaver Advice

Most Kiwis are in the wrong fund. Are you?

Your KiwiSaver is probably your largest investment, yet most people set it and forget it. We compare the market and find the right fit for your age, goals, and risk profile. At no cost to you.

Free adviceNo obligationFSP675171

Why LifeCovered

Why LifeCovered?

KiwiSaver advice you can trust, at no cost to you.

  • 01

    Built on real fund analysis

    We look at fees, risk, and long-term fit across the market, not just last year's returns.

  • 02

    Advice that fits you

    Your age, your goals, and how you feel about risk decide the fund, in that order.

  • 03

    Clear, and free to you

    You see the reasoning behind the recommendation, and the advice costs you nothing.

Find my best fund

Free advice, no obligation. FSP675171.

−38%Dot-com−37%GFC19942025

$1 invested in 1994 became $24.79 — through every fall on this chart.

S&P 500 total return, calendar years 1994–2025, dividends reinvested. Past performance does not indicate future returns.

Worst year
-36.8%
Down years
7 of 32
$1 became
$24.79

Four decisions. We do the work on all of them.

Whether you’re just starting out, buying a first home, or counting down to 65, the advice comes down to the same four questions. Here is how we answer each one.

Fund fit

How long you've got decides how much of this you can ride out

Seven of the last 32 years were negative, and one of them fell 36.8%. Someone with thirty years ahead of them rode straight through. Someone who needed the money in three felt every one. Setting your fund is really deciding which of those you are.

  1. 01

    Matched to your timeline

  2. 02

    Fees and returns compared

  3. 03

    Reviewed as your life changes

What you keep

A written Statement of Advice, not a conversation and a handshake.

Every engagement ends in a documented, regulated Statement of Advice: the fund, the contribution rate, the reasoning behind both, and what we’ll review next year. It’s yours to keep, and yours to check us against.

Find my best fund

Free advice, no obligation. FSP675171.

THE PROBLEM

Set it. Forget it. Retire with less.

Most Kiwis don’t end up in the wrong fund through bad decisions — they end up there through no decision at all. Here’s how it happens.

01

Stuck on default

You were enrolled automatically and never switched. Default funds are designed to be safe, not to grow. Conservative settings protect your money — but cost you tens of thousands in missed returns over a working life.

02

Wrong fund for your age

A fund that made sense at 25 looks very different at 45. Your risk profile, timeline, and goals shift as life changes — but most people's KiwiSaver settings don't move with them.

03

Never reviewed

Income grows. Families change. Property goals shift. Your KiwiSaver strategy should evolve too. Most people's hasn't been reviewed since the day they signed up.

The compounding cost — default fund vs right fund, by age

Default fund

Right fund for you

Any of this sound familiar? A 20-minute conversation with Willi or Sol could be worth $102,000, or more at retirement.

Book a free call

This chart is illustrative only, based on average outcomes across LifeCovered clients. Past performance is not a guarantee of future returns. Individual results will vary based on contributions, fund selection, provider, and market conditions.

What to expect

We make the process easy

Three conversations with Willi or Sol, and the advice costs you nothing.

  1. 1

    Step 01

    Discover

    A conversation about what you want insurance to do for you, so you have peace of mind today and tomorrow.

    A relaxed chat, phone or video

  2. 2

    Step 02

    Design

    Together we explore insurance options that fit you and your budget.

    Compared across NZ’s leading insurers

  3. 3

    Step 03

    Deliver

    Once a plan is chosen, we activate it and schedule annual reviews to keep it on track.

    Annual reviews included

Willi OlsenSol Brown

Willi & Sol

Free, and it starts with a chat.

Schedule a call