What do you want tomorrow to look like?

Willi is the founder and owner of LifeCovered, a boutique life insurance firm.

Willi Olsen
CEO & Founder

Hi, I’m Willi Olsen, the insurance specialist helping secure people’s incomes.

Design, build and protect

With us, everything begins with a friendly conversation about what matters most to you. Financial protection is never a one-size-fits-all solution.

Together, we’ll explore options tailored to your needs and budget. I don’t recommend insurance for the sake of it or try to sell you something you don’t need. My focus is on finding the right solution for you.

About LifeCovered

LifeCovered is a boutique digital life and health insurance brokerage helping families, self-employed and business owners protect what matters most. And we uncomplicate the complicated.

WHO IS WILLI

How it all started

I’m Willi Olsen, founder of LifeCovered, based in Hamilton, Waikato, serving clients across New Zealand. I bring over 13 years of experience in banking and insurance from Scandinavia and New Zealand.

In 1999, I married my wife, and our first child was born in 2001. During her pregnancy with our second child, she developed a rare neurological condition. Simultaneously, I began working in life insurance and recognised the critical need for financial protection.

Unfortunately, we didn’t have that protection, which deeply affected our family. This experience drives my passion for helping others prepare for life’s uncertainties.

I understand how devastating a lack of financial protection can be—financially, emotionally, and mentally. My goal is to assist families and professionals in securing their futures.

My mission is to help you avoid my family’s challenges, allowing you to concentrate on what truly matters—your recovery, well-being, and peace of mind—without the burden of financial stress.

WHAT WE OFFER

We compare New Zealands Leading Health & Life Insurance Companies

After moving to New Zealand, I looked into insurance to protect my family if I died or couldn’t work.

The process was confusing. Jargon and endless paper forms made it stressful, like stepping back in time.

The lack of transparency made me worry. What if I missed something important? Why was buying insurance so hard?

That experience led me to help others. Since then, I’ve helped countless Kiwi families get the protection they need—clear and simple.

Services and products we compare

Protect Me & My Loved Ones

  • Life Insurance
  • Trauma/Critical Illness
  • Health Insurance
  • Income Protection
  • Mortgage & Income Protection
  • Level Premium Life Insurance
  • ACC CoverPlus Extra

Protect My Employee

  • Group Life Insurance
  • Group Critical Illness
  • Group Health Insurance
  • Group Income Protection
  • Group Total Permanent Disablement 

Protect My Business

  • Shareholder Protection Insurance

Insurers we compare

ACCREDITATION

Our strategic partners

We work with New Zealand’s top insurance providers to find you great deals. However, we don’t compare every insurance provider in New Zealand as others don’t meet the partner criteria to protect our clients. If you would like to check the insurance providers we compare are regulated, you can do this by checking the Financial Services Register on the Companies Office website.

As of 28 February 2022, we are accredited with the following New Zealand Insurers and do annual product training to keep the accreditation.

Life, Trauma & Income Protection

  • AIA Insurance
  • Asteron Life
  • Chubb Life
  • Fidelity Life
  • Partners Life

Health Insurance

  • AIA Insurance
  • nib
  • Partners Life
  • Southern Cross

LICENSE

Our Registration

We are registered with and regulated by the Financial Markets Authority, Financial Service Provider number 675171. 

HOW WE MAKE MONEY

Can I trust the advice you provide?

Our suggestions and recommendation are based on your needs and budget and are not affected by any commissions we receive from insurance providers.

We are impartial.

LifeCovered is paid a commission for policies we sell for an insurance company as a company. Not to worry, because the commission is already built into the price of all insurance policies.

The revenue pays salaries, rent, expenses and taxes.

We do not have any performance quotas with insurance companies or product providers.

Our Founder

Willi Olsen

Willi started his financial career working for a Scandinavian banking and insurance services provider.

Having spent time working in the industry, he has experienced first-hand the value of good advice following an acute neurological disorder his wife suffered in 2004.

He is currently residing in Hamilton with his wife, Daniela and two children, Andrew & Laura.

As a family man and business owner, I can relate and understand financial planning challenges for family and business.”

He is a founding member of Rotary Rototuna, a community services club.

“I love meeting people, and life is about moments. Get in touch.” 

Key People

The CEO is Willi Olsen.

Founded

LifeCovered Limited was established 12 April 2018.

Registered Address

10 Bryce Street
Hamilton Central
Hamilton, 3204
New Zealand

Compliance Assurance Program

Memberships

LifeCovered is a Registered Financial Service Provider and a proud member of the IFSO (Insurance & Financial Services Ombudsman).

We are also part of mySolutions, a network that supports entrepreneurial financial advisers with resources, guidance, and the independence to grow their businesses and build their brands.