Meet your adviser
Hi, I'm Willi Olsen
Founder & Financial Adviser at LifeCovered, with over 15 years' experience helping Kiwis build financial resilience through smart, personalised insurance plans.
About Willi
Advice shaped by living it, not just studying it
Willi knows first-hand how life can change in an instant, and how important it is to have the right financial protection in place when it does.
He works alongside clients to create clear, simple plans that protect what matters most: your income, your health, your mortgage, and the people who rely on you.
His client-first approach covers everything from life insurance, income protection and mortgage protection to trauma cover, health insurance and KiwiSaver, all tailored to fit your life, not someone else's template.
Whether you're a professional, a business owner, or a young family getting started, Willi makes financial advice feel straightforward and relevant. No jargon. No sales pressure. Just practical guidance and personalised options to help you make confident decisions.
“With LifeCovered, my goal is simple: give every client a plan they understand, backed by advice they trust, so they can focus on living today, knowing tomorrow is looked after.”
Get in touch with Willi
✓ FSP524986Founder & Financial Adviser · Hamilton
A relaxed chat, phone or video. The advice costs you nothing.
How I work
What it's like to work with me
Over the years, I've come to understand what I naturally bring to the table, and what helps my clients most. According to CliftonStrengths, here are five strengths that shape how I work.
Restorative
I like fixing things. Whether it's untangling tricky insurance or helping you navigate a tough claim, I'm in my element solving problems.
Ideation
I enjoy exploring fresh ideas and connecting the dots in creative ways. This often leads to options others may not see.
Futuristic
I think ahead. Whether you're planning for retirement or just want peace of mind, I'll help you build a path toward a more secure future.
Achiever
I'm driven to get things done. I'll go the extra mile to make sure the advice and cover you receive is right for your life and goals.
Connectedness
I believe life is interconnected. Insurance isn't just about money; it's about protecting what matters most, and why.
Beyond the adviser
Get to know Willi Olsen
Willi is practical, thoughtful, and passionate about helping people protect what matters most. He supports professionals, business owners, and families across New Zealand to make confident, well-informed financial decisions. Some things you should know about him:
Multilingual home life. Every day in our house, we speak three languages. It keeps life interesting and reminds me that communication is about listening as much as speaking.
Loves a good story with purpose. Currently reading The Bible, Hero on a Mission by Donald Miller, and Greenlights by Matthew McConaughey.
Favourite tunes. My playlist jumps from Dancing Queen by ABBA to Promises by Maverick City Music, a mix of joy and depth, just like life.
Willi Olsen
Founder & Financial Adviser · Hamilton
Accreditations & expertise
Qualified, regulated, and accredited across the market
Willi Olsen is a qualified financial adviser (FSP524986) authorised to provide personalised insurance and KiwiSaver advice in New Zealand through LifeCovered Limited (FSP675171), a Financial Advice Provider regulated by the Financial Markets Authority (FMA).
Willi is accredited to advise on insurance and KiwiSaver products from the providers below, as part of LifeCovered Limited's licensed advice service.
Personal risk (Life / Trauma / Income / Mortgage)
AIA, Asteron Life, Chubb Life, Fidelity Life, Partners Life
Health insurance
Accuro, AIA, nib, Partners Life, Southern Cross
Workplace insurance
Accuro, AIA, Asteron Life, nib, Southern Cross
KiwiSaver
Booster, Generate, Kernel, Milford, Pathfinder
Unbiased insurance advice
One clear plan, compared across NZ's leading insurers
At LifeCovered, we help you look at all your insurance options by creating a clear, personal insurance protection plan, one that protects you from unexpected financial bumps and gives you the confidence to move forward.
What to expect
We make the process easy
Three conversations with Willi, and the advice costs you nothing.
- 1
Step 01
Discover
A conversation about what you want insurance to do for you, so you have peace of mind today and tomorrow.
A relaxed chat, phone or video
- 2
Step 02
Design
Together we explore insurance options that fit you and your budget.
Compared across NZ’s leading insurers
- 3
Step 03
Deliver
Once a plan is chosen, we activate it and schedule annual reviews to keep it on track.
Annual reviews included
Willi
Free, and it starts with a chat.
What clients say
In their words
“Willi was extremely helpful with an old claim I had. His communication, patience and knowledge were invaluable, and the end result was excellent. I 100% recommend getting in touch with Willi to help you with any insurance claim.”
Ready to talk it through with Willi?
Whether you're reviewing what you have or starting from scratch, a 20-minute conversation costs nothing and could change how you think about protecting what matters.
LifeCovered Limited · Licensed Financial Advice Provider · FSP675171