Hi, I’m
Willi Olsen
Founder & Financial Adviser, FSP524986
Willi Olsen is a trusted adviser with over 15 years’ experience helping Kiwis build financial resilience through smart, personalised insurance plans.
He knows first-hand how life can change in an instant and how important it is to have the right financial protection in place when it does.
Willi works alongside clients to create clear, simple plans that protect what matters most: your income, your health, your mortgage, and the people who rely on you.
His client-first approach covers everything from life insurance, income protection insurance, and mortgage protection to trauma cover, health insurance, and KiwiSaver, all tailored to fit your life, not someone else’s template.
Whether you’re a professional, a business owner, or a young family getting started, Willi makes financial advice feel straightforward and relevant. No jargon. No sales pressure. Just practical guidance and personalised options to help you make confident decisions.
With LifeCovered, Willi’s goal is simple: give every client a plan they understand, backed by advice they trust — so they can focus on living today, knowing tomorrow is looked after.
What It’s Like to Work With Me
Over the years, I’ve come to understand what I naturally bring to the table — and what helps my clients most. According to CliftonStrengths, here are five strengths that shape how I work:
- Restorative – I like fixing things. Whether it’s untangling tricky insurance or helping you navigate a tough claim, I’m in my element solving problems.
- Ideation – I enjoy exploring fresh ideas and connecting the dots in creative ways. This often leads to options others may not see.
- Futuristic – I think ahead. Whether you’re planning for retirement or just want peace of mind, I’ll help you build a path toward a more secure future.
- Achiever – I’m driven to get things done. I’ll go the extra mile to make sure the advice and cover you receive is right for your life and goals.
- Connectedness – I believe life is interconnected. Insurance isn’t just about money — it’s about protecting what matters most, and why.
Unbiased Insurance Advice
At LifeCovered, we help you look at all your insurance options by creating a clear, personal insurance protection plan — one that protects you from unexpected financial bumps and gives you the confidence to move forward.
Get to know Willi Olsen
Willi Olsen is practical, thoughtful, and passionate about helping people protect what matters most. With over 15 years of experience, he supports professionals, business owners, and families across New Zealand to make confident, well-informed financial decisions.
Some things you should know about me:
Multilingual home life – Every day in our house, we speak three languages. It keeps life interesting and reminds me that communication is about listening as much as speaking.
Loves a good story with purpose – Currently reading The Bible, Hero on a Mission by Donald Miller, and Greenlights by Matthew McConaughey.
Favourite tunes – My playlist jumps from Dancing Queen by ABBA to Promises by Maverick City Music — a mix of joy and depth, just like life.
Willi's Accreditations & Expertise
Willi is accredited to advise on insurance and KiwiSaver products from the providers below, as part of LifeCovered Limited’s licensed advice service.
Willi Olsen is a qualified financial adviser (FSP524986) authorised to provide personalised insurance and KiwiSaver advice in New Zealand through LifeCovered Limited (FSP675171) — a Financial Advice Provider regulated by the Financial Markets Authority (FMA).
- Personal Risk (Life / Trauma / Income / Mortgage):
AIA, Asteron Life, Chubb Life, Fidelity Life, Partners Life
- Health Insurance:
Accuro, AIA, nib, Partners Life, Southern Cross - Workplace Insurance:
Accuro, AIA, Asteron Life, Southern Cross, nib - KiwiSaver:
Booster, Generate, Milford, Pathfinder
Our Process
What to expect
Three easy steps to see what's possible
Matters of family and wealth are always deeply personal. The same goes for how we work with you. From our first meeting to the reviews we do regularly, every touch feels human, even when discussing numbers, financial protection and retirement. We don’t beat around the bush when we talk to you; our goal is to make life easier with one plan.
Discover
Just a conversation about what you want insurance to do for you so you can have peace of mind today and tomorrow.
Design
Together, we explore insurance options that might fit you and your budget.
Deliver
Once a financial protection plan is chosen, we’ll activate the plan and schedule annual follow-ups to make sure the plan stays on track.