Fidelity Life

Fidelity Life is proudly Kiwi owned and managed and has been right from the beginning.

Established by Gordon Watson and his wife Shirley, back in 1973 as a specialist life insurance provider for Kiwis.

Its headquarters is in New Market, Auckland with about 250 diverse and experienced staff members. 

Fidelity has a strong life insurance product offering and has teamed up with Australian nib to provide health insurance for kiwis.

Fidelity Life believes the Kiwi way of life is worth protecting and currently has over 100,000 customers.


About Fidelity Life Insurance

Fidelity Life has an A- (Excellent) financial strength rating from A.M. Best. The rating has remained unchanged since December 1996. 

Fidelity Life Insurance

is designed to protect Kiwis as they do the things they love.

We all have big plans for the future – it’s part of being human. But things don’t always play out the way we’d hoped.

Fidelity Life has two main product offerings: Personal and Business.

Life Insurance

Life Assurance pays a lump sum that can be used to settle debts or help your family continue to live the life you’d planned together.


  • Entry age is from 16 until 75.


  • Payable fortnightly, monthly, quarterly, half-yearly or yearly.
  • Level term premiums are fixed for the life of the policy.

The policy comes with some important benefits at no additional cost. You can also add one or more optional benefits for which you will pay an additional premium.

Bereavement benefit

On application, Fidelity Life will pay up to \$15,000 on death as an immediate benefit to cover funeral and other costs. This is deducted from the eventual payout.

Terminal illness benefit

If you are diagnosed as terminally ill and are likely to die within 12 months, you can apply for early payment of the sum insured.

Terminal illness partial benefit

If you are diagnosed with one of the specified terminal illness conditions listed, you can apply for an early partial payment of the terminal illness benefit of 30% of the Life Assurance to a maximum of \$250,000.

Premium holiday option

You may suspend cover and premiums in the event of redundancy, bankruptcy, tertiary studies, or overseas travel. Cover can be reinstated without evidence of health within one year of the suspension. The maximum sum assured under this option is $500,000. The premium holiday option may be exercised once in the lifetime of the policy.

Trauma Cover

Trauma Cover pays a lump sum if you suffer a specified condition such as a stroke, a heart attack, cancer or loss of a limb. If a physical trauma means you can’t work, or have to meet significant medical costs, you won’t have to suffer financial trauma too.


  • Entry age is from age 16 to 64 (standalone) or 69 (accelerated).
  • You are covered for your life (accelerated) or to age 70 (standalone).


  • Payable fortnightly, monthly, quarterly, half-yearly or yearly.
  • Yearly renewable premiums are fixed for one year at a time and will normally increase in line with age.
  • Level term premiums are fixed for the life of the policy.

Free trauma cover for your kids

You can get cover for children aged between 2 and 20 up to $50,000 should your child experience any of the listed illnesses or injuries – provided they weren’t actually born with that condition – at no extra cost.

Buy-back option

Following the payment of a Trauma Cover – Accelerated benefit, you have the opportunity at 12 months from the date of that claim payment, without having to provide any health evidence, to buy back the reduction in the Life Assurance as a result of the Trauma Cover – Accelerated claim payment. You will pay the premiums appropriate to the level of cover at that time. The buy-back option may be available at six months from the date of the claim payment for certain events. This option is only available on Trauma Cover – Accelerated.

Total and Permanent Disability option

Provides financial protection against total and permanent disability with a lump sum payment.

Mortgage Protection

Most of us put a decent amount of money towards our mortgage or rent every month. It’s a part of life – and an important part at that, if it means having a place to call your own. 

Those monthly payments don’t stop if you get sick or injured and can’t work like you normally would, though. Which is why the Fidelity Life Monthly Mortgage Repayment cover is worth having.


  • Entry age is from age 16 to 59. Cover ends at 65.


  • Payable fortnightly, monthly, quarterly, half-yearly or yearly.

Level of cover

  • Agreed value–either 40% of gross income or 110% of your contractual monthly mortgage repayment.

Future insurability

You can increase the monthly benefit, without medical evidence, if you take out a new mortgage or increase repayments on an existing mortgage.

Family member support benefit

If you are confined to bed, and require full-time care, this provides financial support for immediate family members who provide care and whose own income ceases as a result.

Total disability benefit

If during the waiting period you have been continuously totally or partially disabled and at the end of the waiting period you are totally disabled, a total disability benefit may be payable. The total disability benefit is payable in advance from the end of the waiting period.

Income Protection

When things hit the fan and you can’t work because of serious illness, you need money as well as support. 

Fidelity Life Income Protection cover gives you up to 75% of your usual income so you can keep paying for the things you need to keep your life on track. 

Plus, Fidelity Life may help you get back on your feet and back to work with a rehabilitation plan.


  • Entry age is from age 16 to 59 (Age 55 for ‘to age 70’ benefit.)


  • Payable fortnightly, monthly, quarterly, half-yearly or yearly.

Indemnity Value

  • Up to 75% of your gross annual income can be insured if you select this benefit.

Agreed Value

  • Your monthly benefit at the time of application is calculated on your gross income. If you are self-employed your gross income is averaged over the last three years.

Fidelity Life pays claims

Fidelity life has announced it has paid out a cumulative $1 billion in claims since we were founded in 1973 and $125.7 million in claims during financial year 2018 and 2019.

Fidelity Life Chief Operating Officer Kath Johnson says it’s a milestone worth celebrating.

“Customers are usually facing difficult and stressful circumstances at claim time, and helping them through this is a responsibility we take extremely seriously.”

Kath also paid tribute to Fidelity Life’s claims team.

“Our claims team’s mission is to always do the right thing by customers and this is reflected in their high customer satisfaction scores.

“Advisers also rate our claims team highly, especially when it comes to fairness, speed and communications – and we’re constantly looking for ways to lift our game.”

New Zealand Life Insurance Company of the Year

Fidelity Life is good at winning awards and has won two-time ANZIIF New Zealand Life Insurance Company of the Year Award.


Fidelity Life Credit Rating

Fidelity Life Assurance Company Limited is an unlisted public company. There are approximately 150 shareholders. The largest shareholder being NZ Super Fund owning 41.1% of Fidelity Life.

Fidelity Life Insurance maintains an A- (Excellent) financial strength rating from A.M Best.

Fidelity Life Insurance acquired Farmers Mutual Life, TOWER Life as part of their ongoing growth strategy.

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